Board of Tourism of Baja California

Task

The Surf Guide of Baja California

Duration

1 Year

01.-

Context

Challenge

The Baja Surf Guide is a comprehensive project that is sponsored by the Board of Tourism of Baja California. This initiative is designed to support and enhance the experience of surfers and travelers visiting the region by providing them with a detailed, printed booklet filled with essential information. Our editorial tasks included, Layout and Typography, Color and Imagery, Hierarchy and Composition, Page Design and Consistency of style.

02.-

Goal

The Beauty of Baja at your Fingertips

The guide includes in-depth descriptions of the best surf breaks along Baja California’s coast, highlighting prime surf spots suitable for all skill levels. It also provides valuable recommendations for places to eat, where to find local dining options that capture the authentic flavors of the region. Additionally, the guide lists important amenities such as gas stations, helping travelers ensure they are well-prepared during their journey. By showcasing the region's beautiful coastlines and natural attractions, the guide works as a strategic tool to attract new visitors, boosting the local tourism industry.