Full Brand Development
Los Cabos Open of Surf
Tasks
Logo Design, Brand Identity.
Duration
5 Years
01.-
Context
Challenge
The Los Cabos Open of Surf is a premier surfing competition held annually in Los Cabos, Mexico. As part of the World Surf League (WSL) Qualifying Series. Our role was to design a logo, develop the Brand Identity and create a series of promotional materials for print as well as multiple digital assets.
02.-
Goal
This event stands out as a premier competition, drawing top international surfers to Zippers Beach, Costa Azul. Renowned for its world-class surf conditions, lively beach culture, and electrifying live music, it is one of Latin America's most prestigious surf contests. With dedicated women’s and junior divisions, the event plays a key role in fostering the sport’s growth in Mexico. Our goal was to create materials that truly connected with the surf community while meeting the expectations of both the organizers and our agency. We believe we achieved that with success.