Full Brand Development
Pacific Fishing Co.
01.-
Context
Challenge
We developed a full brand identity from the ground up, along with a series of underwater photographs showcasing the region’s primary sport fishing species. One of the biggest challenges was locating the right fish under optimal lighting conditions to capture the vibrant colors we were looking for.
02.-
Goal
Steering the Ship in the Right Direction
The Pacific Fishing Co. crew is a newly established sport fishing fleet, founded by a group of young captains seeking a sleek, modern look that aligns with the leading brands in the sport fishing industry. Our goal was to equip this crew with the essential tools to leave a lasting, positive impression on their customers.
